Jam assures of its full support in developing e-commerce initiatives

ISLAMABAD – A high-level delegation from gathered at the office of Federal Commerce Minister Jam Kamal Khan on Friday to discuss opportunities to enhance e-commerce in Pakistan. Minister Jam assured the delegation of his full support in developing e-commerce initiatives in the country, emphasizing the need to bridge the gap between traditional trade and the digital market.

Highlighting the untapped potential of e-commerce in Pakistan, Minister Khan reaffirmed the commitment of the Ministry of Commerce and government leadership to increase trade volumes. The minister stated that there should be close cooperation between TDAP and, emphasizing the importance of transforming this cooperation into tangible actions.

Expressing gratitude for the minister’s support, the delegation expressed optimism for the future. They stressed their intention to expand operations in Pakistan with plans to launch operations in Balochistan and Khyber Pakhtunkhwa (KP). This move signifies’s commitment to supporting economic growth and harnessing the potential of Pakistan’s emerging e-commerce landscape.

As Pakistan seeks to leverage the benefits of digital trade, collaboration with global players like can pave the way for transformative economic opportunities, driving progress and prosperity across the country. The delegation consisted of Rocky Lu, head of Pakistan business at, Berry Ma, head of marketing for Southeast Asia at and Alicia Lu, director of PR for Southeast Asia at .